Article

So, what’s our team supposed to do and why do we exist?

August 15, 2020
A group of people are sitting around a long table in a conference room.

The Leader Must Help the Team Define its Mission and Long-Term Direction and Translate This into Actionable Goals and Priorities

First ask your team to decide: “Why does this team exist and what is its purpose and mission” 

 Just as the organization as a whole needs a clearly defined mission and direction, the senior team – and subsequently every other team that evolves as the organization grows – also needs clear direction and a compelling sense of team purpose. This will provide focus, motivation and discipline to all team members. Everyone on the team needs to understand why the team exists, how it is supposed to add value and how its work fits into the broader mission and strategy of the organization.

Too often, a team’s time and attention are eaten up by crisis management and today’s pressing problems. Teams can become overly reactive rather than proactive. This leaves little or no time for strategic thinking. So, it is very important, when a team is being formed, to define a meaningful mission and clarify the purpose of the team, basically to ask: Why are we here? What does the team do? Why is it important? The executive team should revisit that theme regularly and not spend all its time fighting fires.  

Having a well-defined and shared purpose or a compelling sense of mission unites people around a cause, such as curing a major illness or creating a new technology that will revolutionize the world. High performing teams need this kind of focus and motivation and a set of performance challenges that give meaning to their efforts. Having clear, focused, and challenging goals helps you and your team members decide what’s in and what’s out, what’s important or not important, what helps you achieve the mission and what isn’t helpful. 

A clearly defined purpose creates a foundation for important decisions about the team itself. What is necessary and critical in order for us to achieve our purpose? What are the criteria for team membership that will help us achieve this? What skills, knowledge, and experience are needed by team members? What sort of things should we be working on in pursuit of our goals? How often do we need to meet to assess our progress? 

Here are some questions for the team to consider:
  • What is our role as a team?
  • What work have we been brought together to focus on?
  • What do we want to achieve as a team?
  • Where do we add value to the organization?
  • How will working together help us deliver more value than working as individuals?
  • What does success look like and how will we measure it?
  • What long-term team goals should we be focused on?
  • What should be our team priorities?
  • What should we be accountable for?
  • Where should we spend our time doing together?
  • What kind of decisions should we make as a team? 
  • What is the scope of our authority?
  • Should we emphasize operational problem solving, generating ideas and solutions, information exchange, making strategic decisions, or overseeing tactical execution?
  • How do we decide who should be members of the team? 
  • What format should we follow for our meetings, setting the agenda, and following-up? 
  • How often should we meet and for how long?
  • What challenges will we face as a team? 
  • How can we support one another more effectively to achieve team purpose? 
  • What other teams or organization do we need to engage, coordinate and collaborate in order to be successful?  
Suggestion: When teams are forming and team members hardly know each other, spend some time together outside the company, having dinners together, getting to know each other personally and learning each other’s background and strengths. “In spite of efforts to improve performance, most organizations struggle to provide what people really need most to be successful – an emotional connection to the team and work,” says Curt Coffman, author of Culture Eats Strategy for Lunch. 


Defining the Team’s Broader Objectives and Goals: What Should We Actually Be Doing?

Once the central focus of the team is clear – and as much as possible this should be determined by the members of the team, not floated down from on high – the next step is to set specific, challenging, consequential goals that support the primary purpose and define what is to be accomplished. 
 
The leader plays a critical role in translating broad vision, mission, and strategic direction into specific and measurable performance goals for the team. These goals need to be specific enough to get the team to focus on the critical actions needed to hit its targets and get results. They will be different from the broader organizational goals, and from individual goals, but all should be aligned. The overall organizational mission translates into strategic objectives, and cascades down to functional goals, team goals, and individual goals. It is important that the team’s objectives are created together to gain commitment from its members.

  • What should be our team and individual performance objectives for the next year? 
  • How do our team’s objectives align with the company strategy and priorities?
  • What specific deliverables should we be held accountable for?
  • What should be our critical priorities for the next month, quarter, year?
  • How should we measure our performance and track progress on our team goals?
  • How should we report on our progress toward individual and team goals?
  • What interdependencies are important and require collaboration, coordination and regular communication?
  • What actions need to be taken to achieve each of our individual and team goals?
  • How should we celebrate progress and wins?

Decide together . Work closely with the team to determine what results, deliverables and work products the team should focus on. What does the team need to make happen? Be sure each team member understands what part he or she has to play toward achieving the team’s goals. As the leader, it’s your job to help build commitment, mutual support, and alignment of all team members around the team’s objectives and goals. Here are some guidelines:
  • Discuss goals and priorities regularly and push for clarity and specificity. When the conversation wanders off target, bring the team back to focus on the essentials – the goals and priorities and how to accomplish them.   
  • Write the goals down, being sure to get input and involvement from team members, and re-think and rewrite together with the team until they are in a form that is clear, simple, specific, and measurable. 
  • It is important to get all team members to agree upon the goals and their importance, as well as on what metrics or milestones will be indicators of their achievement.
  • Formulating the goals together gives a feeling of shared accountability. This process will make it easier for the team to maintain focus on what is critical, as well as to track progress and hold itself accountable.

If, instead of a team process, generating strategic objectives and goals is always decreed from above and doesn’t allow a collaborative process to develop, the level of member buy-in will be reduced, because they had no ownership role in creating the goals they’re expected to live by. Shared objectives and goals are more powerful than those dictated by the leader. A micro-managing, high-control, autocratic leader will tell people what the goals ought to be; an effective team leader facilitates a discussion among team members to formulate the objectives together. This is especially true for members of the Millennial generation, and knowledge workers who expect to be consulted and to work together in formulating priorities. 

Goals should be challenging but attainable. The great artist and architect Michelangelo said, “The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark.” Team as well as individual goals should stretch people and challenge them, but still be realistic enough to be achievable. Google employs two types of goals, “committed” and “aspirational”. People are expected to achieve committed, absolute goals 100%. For aspirational goals (otherwise referred to as “moonshots” and “BHAG (Big Hairy Audacious Goals)” achieving 70% is considered quite okay.  
 
Measure progress with milestones. It is important to create milestones that will allow for small wins along the way, so people have a tangible way to feel they are progressing.

share this

Related Articles

Related Articles

The Hidden Cost of Care: When Empathy Becomes a Leadership Liability (Part 5 of The Best Leaders Pla
By Rich Hagberg November 28, 2025
The Nicest Boss in the World He was adored. He remembered birthdays, checked in on people’s families, and stayed late helping fix slides no one asked him to touch. His team called him “the best boss we’ve ever had.” He was also running on fumes. Behind the warm smile was a leader quietly burning out — drowning in everyone else’s problems, too empathetic for his own good. If you’re a leader who prides yourself on caring deeply, this might sting a little: empathy, taken too far, becomes control in disguise. Empathy’s Secret Shadow Empathy is essential for leadership. It builds loyalty, safety, and trust. But the same trait that makes people feel seen can also make them dependent. When you can’t tolerate someone else’s discomfort, you start protecting them from it. You step in to fix, to soothe, to rescue. It looks noble. It feels generous. But it quietly steals agency — theirs and yours. Your team stops growing because you’re doing their emotional labor. You stop leading because you’re managing feelings instead of outcomes. That’s the hidden cost of care. The Emotional Guilt Loop Over-empathetic leaders live in a constant tug-of-war between compassion and guilt. They think: “They’re already stretched — I can’t pile more on.” “If I push harder, I’ll seem uncaring.” “I’ll just do it myself; it’s easier.” Sound familiar? That’s not empathy anymore. That’s guilt masquerading as kindness. And guilt makes terrible business decisions. Because guilt doesn’t guide you toward what’s right. It just steers you away from what feels uncomfortable. A Founder’s Story One founder I coached, let’s call her Lina, led with heart. She built her company around “people first.” And she meant it. But somewhere along the way, “people first” turned into “me last.” She couldn’t say no. She kept saving underperformers, approving vacations during crunch time, rewriting others’ work to spare them stress. Her team adored her — until they didn’t. Because beneath her helpfulness was quiet resentment. And resentment always leaks. The breakthrough came when she realized something simple but hard: “I was protecting people from learning the hard parts of growth.” That’s when she started leading again instead of parenting. When Caring Becomes Control Here’s the paradox: the more you care, the more you risk over-controlling. You jump in to fix not because you don’t trust them, but because you feel for them. It’s empathy turned inward — I can’t stand watching them struggle. But leadership isn’t about eliminating discomfort. It’s about using it wisely. People grow by stretching, not by being spared. When you save someone from every failure, you’re also saving them from competence. The Biology of Burnout Chronic empathy triggers chronic stress. When you absorb other people’s emotions all day, your nervous system never gets a break. You start mirroring everyone’s anxiety like an emotional amplifier. Your brain thinks you’re in crisis — even when you’re not. That’s why over-caring leaders are often the first to burn out. Their compassion becomes constant cortisol. The irony? The leaders who want to create safety for others end up unsafe themselves. How to Care Without Carrying Feel, then filter. It’s okay to feel someone’s frustration. Just don’t keep it. Ask: “Is this mine to hold?” Help through accountability. Say, “I know this is tough, and I also need you to take ownership.” The and matters. Let discomfort be developmental. When a team member struggles, resist rescuing. Stay present, not protective. Coach before you comfort. Instead of “Don’t worry,” try, “What do you think your next move is?” Reframe empathy as empowerment. Caring isn’t about absorbing pain; it’s about believing people can handle it. Funny but True One exec I worked with told me, “Every time I stop helping, I feel like a jerk.” I said, “No — you feel like a leader. It just takes a while to tell the difference.” He laughed and said, “So… you’re telling me leadership feels bad at first?” I said, “Exactly. Growth always does.” The Cultural Ripple Effect When leaders overfunction, teams underfunction. When leaders hold space instead of taking space, teams rise. Empathy should expand others, not consume you. The healthiest cultures balance care and candor — support and stretch. They normalize struggle as part of the process instead of something to be hidden or rescued. That’s what real compassion looks like in motion. The Maturity of Tough Empathy Empathy without boundaries is exhaustion. Empathy with boundaries is wisdom. The mature version of empathy doesn’t say, “I’ll protect you.” It says, “I believe you can handle this — and I’ll walk beside you while you do.” That’s not cold. That’s developmental. Your Challenge This Week Notice where you’re rescuing someone instead of coaching them. Pause before you step in. Ask yourself, Am I helping because they need it — or because I need to feel helpful? Then take one small risk: let them handle it. They’ll probably surprise you. And you’ll feel lighter than you have in months. Final Word Caring is beautiful. It’s what makes you human. But unchecked empathy turns leaders into emotional pack mules — carrying what was never theirs to bear. Real leadership is still full of heart. It just remembers that compassion without accountability isn’t love. It’s fear.  And the moment you stop rescuing everyone, you finally start freeing them — and yourself.
Leading Without Fear: The Psychological Maturity Behind Sound Judgment (Part 4 of The Best Leaders P
By Rich Hagberg November 28, 2025
The Smart Leader’s Blind Spot It’s strange how often the smartest people make the worst decisions under pressure. They don’t lose IQ. They lose perspective. I’ve seen this happen more times than I can count. A sharp, decisive executive starts second-guessing every move. They overanalyze, overwork, and overcontrol — all in the name of being “thorough.” They think they’re being rational. But underneath the spreadsheets and meetings is something far less logical. It’s fear. The Fear That Doesn’t Look Like Fear We think of fear as panic — sweating, shaking, obvious. But most leadership fear hides behind competence. It shows up as perfectionism, busyness, overcommitment, indecision. It sounds like, “Let’s get more data.” “Let’s not rush this.” “Let’s keep this one close.” That’s not analysis. That’s avoidance with a better vocabulary. When fear runs the show, the goal subtly shifts from making the right decision to avoiding the wrong one. And those two things are worlds apart. The Cost of Fear-Based Leadership When leaders operate from fear, everything tightens. They stop listening. They rush to defend. They play small when the company needs boldness. They keep people who are loyal over people who are competent — because loyalty feels safer. And here’s the real tragedy: the team starts copying the fear. They become cautious, compliant, quiet. Pretty soon, no one’s leading anymore. They’re all managing risk — mostly emotional risk. A CEO’s Moment of Truth One CEO I coached — brilliant, confident, deeply human — was terrified of being wrong in front of his board. He masked it well. On the outside: decisive. Inside: a constant hum of anxiety. After a tough quarter, he admitted, “I realized half my decisions weren’t based on strategy — they were based on protecting my image.” That moment of honesty was the start of his maturity curve. Once he could name the fear, it stopped running his show. He didn’t become fearless. He became aware. And awareness is what turns reaction into wisdom. Why Fear Feels Safer Than Clarity Fear has a strange way of convincing us it’s caution. Caution whispers, “Slow down and look.” Fear screams, “Don’t move.” The first sharpens judgment. The second paralyzes it. And the more we listen to fear, the more it disguises itself as prudence. That’s why emotional maturity isn’t about suppressing fear. It’s about being able to say, “Ah, that’s fear talking — not fact.” How Fear Distorts the Mind Here’s what happens when fear hijacks leadership: Tunnel vision: You fixate on the immediate threat and forget the big picture. Confirmation bias: You start looking for data that validates your anxiety. Short-termism: You make safe decisions that feel good now and cause pain later. Blame shifting: You protect your ego by pushing ownership outward. The mind gets smaller. The leader gets reactive. The company gets stuck. The Maturity Shift Emotional maturity isn’t about being unshakable. It’s about staying curious in the presence of fear. Mature leaders don’t pretend they’re fearless. They just don’t let fear make the decisions. They pause, breathe, and ask, “What part of this is data, and what part is my insecurity talking?” That single question can change everything. A Founder’s Story A founder I worked with once said, “I’m not afraid — I just have high standards.” But as we unpacked it, he realized those “high standards” were actually a way to control outcomes. He feared disappointment — his own and others’. When he finally stopped trying to protect his reputation and started protecting his clarity, his decisions got faster and cleaner. The business didn’t just grow — it started breathing again. Because when you stop trying to look right, you finally have room to be right. Funny, But True I once asked a CEO what he’d do differently if he weren’t afraid of failing. He said, “Probably the same things I’m doing now — just with less Advil.” That’s the thing: most leaders already know what to do. Fear just makes it hurt more. How to Lead Without Fear (Even When It’s There) Name it early. The sooner you recognize fear, the less power it has. Ask yourself, “What’s the story fear’s telling me right now?” Reframe mistakes as tuition. You’ll still pay for errors — might as well learn something from them. Separate identity from outcome. A bad decision doesn’t mean a bad leader. It means a leader who’s still learning — like everyone else. Keep one truth-teller nearby. Someone who loves you enough to tell you when you’re acting from ego. Practice micro-bravery. Tell one hard truth a day. Say “I don’t know” once a week. Let discomfort become strength training. The Paradox of Fear Fear doesn’t make you weak. It means you care. But if you never face it, it becomes your compass — and it always points backward. Courage, maturity, clarity — they’re not opposites of fear. They’re what happen when you stop running from it. Your Challenge This Week Next time you feel that knot in your stomach — before a board meeting, a tough conversation, a high-stakes call — pause. Ask yourself: What am I afraid might happen? Then ask: What might happen if I act from clarity instead of fear? That’s not therapy. That’s leadership hygiene. Final Word The mark of maturity isn’t fearlessness. It’s self-awareness. You can’t control your fear. But you can choose whether it sits in the driver’s seat or the passenger’s.  Great leaders don’t wait for fear to disappear. They lead with it beside them — quietly, respectfully — but never in charge.
The Courage to Let Go: Delegation as the Ultimate Act of Trust (Part 2 of The Best Leaders Playbook
By Rich Hagberg November 21, 2025
The Overworked Hero Syndrome You can spot this one a mile away. They’re running at 120%, inbox exploding, calendar packed like a game of Tetris.  They tell themselves it’s noble — “The team’s counting on me.” But deep down, it’s addiction. I know this pattern because I’ve lived it. That little rush you get when someone says, “We couldn’t do this without you”? That’s the dopamine hit of leadership ego. Feels good. Until it doesn’t. Because being indispensable isn’t a compliment. It’s a warning. Why Smart People Struggle to Let Go Most leaders don’t hoard work because they’re bad at delegation. They hoard because delegation threatens their identity. If your sense of worth comes from being the fixer, the doer, the one who “always delivers,” letting go feels like erasure. Who are you if you’re not in every meeting? Who are you if things go fine without you? That’s the emotional root of overwork — not competence, but fear of irrelevance. Control in Disguise Delegation looks like an operational skill, but it’s really emotional work. Leaders tell me all the time: “I can’t delegate — my team’s not ready.” What they mean is: “I can’t delegate — I’m not ready.” The truth is, your people won’t become ready until you give them the chance. That’s the brutal math of leadership: you can have control, or you can have scale. You don’t get both. A Founder’s Story A founder I coached — let’s call her Sara — ran her company like a benevolent tornado. She did everything: strategy, hiring, investor calls, even reviewing design files “just to make sure the tone was right.” When she came to me, she was working 80-hour weeks and quietly resenting everyone she was “helping.” I asked, “What would happen if you stopped fixing things for people?” She said, “They’d drop the ball.” Six months later, she tested it. She handed off a project completely — no shadow-managing, no emergency check-ins. Her team nailed it. She said, “I didn’t realize they were this capable.” I said, “They didn’t realize you were this controlling.” We both laughed — but she got the point. The Real Meaning of Delegation Delegation isn’t a time-management trick. It’s a transfer of trust. It says, “I believe you can handle this — even if you don’t do it exactly my way.” It’s also a developmental gift. When you delegate fully, you don’t just lighten your load — you level someone up. Delegation is how leaders stop being the engine and start being the architect. The Fear Behind “It’s Easier If I Just Do It” That sentence might as well be carved on the tombstone of burned-out executives everywhere. Sure, doing it yourself feels faster. But every time you do, you quietly train the organization to need you. You build a culture of dependence — and then complain that people don’t take initiative. Delegation feels risky because it is. You will lose control of how something gets done. But you gain something far more valuable: time to lead, not just manage. Funny but True I once told a CEO, “If you died tomorrow, who could run your company?” He said, “That’s morbid.” I said, “No — that’s planning.” He got the message. A few months later, he’d built a real leadership team for the first time. He told me, “It’s weird — I’m working less, and everything’s better.” That’s not weird. That’s delegation done right. How to Build the Trust Muscle Start small, but mean it. Hand off one real decision — not a token task. Resist the urge to check back in “just to see how it’s going.” Define success, not the path. Set the destination clearly, then step back. They’ll probably surprise you with how differently — and often better — they get there. Coach after, not during. Let people own outcomes before you give feedback. Growth requires a little space to fail safely. Reward initiative, not imitation. If you only praise people for doing things your way, you’ll never build leaders — only clones. Say thank you — and mean it. Appreciation is the emotional contract that makes delegation sustainable. The Emotional Reframe Delegation isn’t about trust in others. It’s about trust in yourself — in the system you’ve built, in your ability to recover from other people’s mistakes, and in your willingness to be unnecessary. That last one’s the hardest. But when you finally stop trying to be irreplaceable, your company starts becoming unstoppable. Your Challenge This Week Write down everything on your plate. Circle three things that drain you but could teach someone else something valuable. Pick one and delegate it — completely. Then, when the urge to “check in” hits, take a walk instead. Let them own it. When it works — and it will — tell them. Celebrate it. Because that’s how trust compounds. Final Word Letting go doesn’t make you weaker. It proves you’re strong enough to lead without needing to control. Every founder eventually faces the same test: can you stop being the engine and start being the ecosystem? The day you say yes, you stop leading through force and start leading through faith. That’s not surrender. That’s courage.
ALL ARTICLES