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Is Your Ego Destroying Your Leadership?

August 19, 2024
Is your ego destroying your leadership image.

Our research on almost 2000 leaders suggests that self-confidence is an important factor in effective leadership. However, this is not as straight-forward as one might think. Those who are rated as effective leaders by their coworkers have a healthy balance of belief in themselves and their capabilities but recognize their limitations. They do believe they are capable, are destined to lead others, have good judgment and often believe they will do great things. This gives them a willingness to take risks, follow their vision, take initiative, set lofty goals, guide the organization through difficult times and make tough, critical decisions.


Their confidence inspires and reassures their followers.


As successful as they are, these leaders are not arrogant. They recognize that they have flaws, shortcomings and limitations, but they are comfortable with who they are. They acknowledge their weaknesses rather than becoming defensive, and accept the fact that they must work around their shortcomings. They are willing to question themselves, reflect upon their successes and failures and make an effort to learn and grow in order to be more successful. They will seek out feedback and really listen to input. They are comfortable in their own skin rather than needing to receive recognition. They can laugh at their own mistakes and admit when they are wrong. In other words, their ego is “right-sized.”


In contrast, overconfident leaders frequently have serious problems. They overestimate their ability, performance, and potential for success. They fail to think about what may go wrong. They are unrealistic about their limitations and flaws and are blind to their potential for making mistakes. They don’t recognize the gaps in their knowledge or ability. They have a difficult time asking for help, advice and feedback. They don’t listen to their subordinates or question their own judgment or assumptions. In other words, their ego can be their undoing.


So, self-confidence can serve as a positive force or it can stand in the way of success. It is a delicate balance. On the one hand, if my central focus is myself, my goals, my achievements, my status, if my whole world revolves around me and my endless quest to get ahead and to prove my worthiness, why would anyone else want to play a part in that movie? Such a hyper-inflated ego is rightly seen as a problem, an inner voice that needs to be minimized or rooted out.


This begs the question about the relationship between self-confidence and egotism. Self-confidence is a belief in yourself and your abilities. The ego can be seen as a façade or mask which masquerades for confidence, but is really rooted in insecurity. The ego seeks self-validation, approval, praise and seeks to be “right” and promote an image of invulnerability. This makes it difficult for the person to admit they are wrong and causes a leader to focus on self-aggrandizement.


The egotistic leader is self-centered, self-righteous and self-congratulatory. This leads to criticism of others’ ideas, actions, and abilities in order to prove one’s superiority. Genuine, justified confidence inspires and builds followership; egotism drives followers away. For egotistic leaders, the game is about themselves, protecting their image, winning every argument, feeling entitled and defending and justifying their decisions. Egotists don’t learn from their mistakes, they defend them. They are afraid to be wrong, to show vulnerability, to listen to other’ views, and they resent having to do work they consider beneath them. They focus on personal ambition, power, status, and inflating and promoting an image. As T.S. Eliot put it, “Half the harm that is done in the world is due to people who want to feel important. “


Narcissism

Narcissism is an extreme form of over-confidence that is actually quite common in leaders. Narcissistic leaders use their self-confidence and charisma to draw others and initially inspire them to follow. Dr. Berit Brogaard is both a physician and professor of philosophy at the University of Miami. She has spelled out some of the main characteristics of people who have a narcissistic, exaggerated sense of their own worthiness.


  1. They have a grandiose sense of self-importance, tend to exaggerate their achievements and talents, and expect to be recognized by others as superior — even if their achievements don’t warrant it.
  2. They are preoccupied with fantasies of unlimited success, power, brilliance.
  3. They believe they are “special” and unique, and can only be understood by other special, high-status individuals.
  4. Thus they require excessive admiration and have a sense of entitlement.
  5. They are interpersonally exploitative, and tend to take advantage of others to achieve their own ends.
  6. They lack empathy, and are unable to recognize or identify with the feelings and needs of others.
  7. They are often envious of others or believe that others are envious of them.
  8. They are arrogant and haughty.


These are all signs of an ego that has run amok.


So what exactly is the ego?


The ego isn’t only about an inflated sense of self-importance. It goes deeper than that. Ego is that function of our psyche that defines the self, that tells the story of who we are, or who we think we are, and gives us our sense of identity. It is a mask, a persona, a facade that works like a protective armor to help us navigate safely in an unpredictable, ever-changing, and potentially dangerous world.


For most of us, ego is heavily influenced by how we see ourselves in relation to others. It is a person’s self-image-a set of beliefs about the sort of person one is and how one differs from others. Often this involves our social role or other attributes that differentiate us from others: Man, woman, father, mother, artist, dentist, athlete, helper, lawyer, entrepreneur, expert, Virgo or Capricorn, construction worker, teacher, CEO, king, engineer, kind person, rebel, youngest son or daughter, Harvard graduate, New Yorker, attractive woman or man, wise person, tough boss, smart, young, old, veteran. Each of us has numerous role definitions that convey who we are. It is a mental image of “me”, a sense of identity that we construct early in life based on our personality traits, abilities, physical attributes, lessons learned, experiences, and feedback from our parents, teachers, and peers. But it is a narrow and confining definition of “me”. It is not all of who we are. It is simply who we think we are. I will come back to this idea later.


The ego labels not only ourselves — “I am smart, I am capable, I am a CEO, I am an innovative thinker, etc.” — but also labels the objects and people in our sphere of living to help us make sense of the world. We may see others as potential partners or threatening competitors, as resources we can use or as fools to stay away from.


Richard Alpert, the former Harvard psychology professor who became world famous as a spiritual teacher known as Ram Dass, developed a deep understanding of ego from both a spiritual and psychological perspective. As he put it, “The ego has convinced us that we need it-not only that we need it, but that we are it.” The ego, he says, “selects its costumes, learns its lines, its timing, its gestures, its way of movement, even the choices of roles it may play when it leaves the dressing room and stands before an audience of other Egos. . . . Unlike an actor, however, who realizes that he or she is onstage playing a role, we tend to forget who we really are once we’ve taken the stage.” Although theoretically we can either play the role when needed or step out of it to express our authentic self, much of the time we become identified by it, and trapped by it.


For example, leaders can get trapped by playing the “leader” role. As you are promoted to higher level positions and acquire power and influence, your coworkers, particularly your subordinates, listen to you more, agree with you more, defer to you more and are increasingly reluctant to challenge your ideas. This power can go to your head, and often does.


SOME CHARACTERISTIC TRAITS OF EGO-FILLED PEOPLE:

They claim they did all the work. As someone described such a person, “They built the company with their bare hands, did all of the sales and marketing, ran the numbers every night until 2 a.m., emptied trash cans and even replaced the toilet paper rolls.”


Well, probably not.


  1. They believe they’re the smartest people in the room. They assume they are always right, don’t listen to others’ opinions and ideas, don’t trust others, and end up trying to do everything themselves.
  2. They talk but don’t listen. Or if they appear to listen, they don’t actually act on the advice or information given.
  3. They don’t acknowledge the contributions of others. Many great leaders find a way to praise team members and give them all the credit for success. Ego-driven people seek out the praise and gladly take all the credit.
  4. They don’t delegate tasks or responsibilities, don’t train others, and won’t give up control. So they are excellent candidates for burnout, and their teams never live up to their full potential.


The hubris syndrome

For centuries observers of the human condition have noted the negative effects that power can produce in those who wield a lot of it. But it’s only in the last decade that researchers have found a way to describe these effects in a systematic way, and to point out the dangers to both the power holders and all those they influence. In a recent book, David Owen, a physician and prominent high level official in the British government for over 40 years, described what he called the Hubris Syndrome. The elements of this syndrome will sound familiar to anyone who has seen the effects of power on the character and behavior of people who have held positions of power over a long term. They resemble the qualities we just looked at as described by Dr. Brogaard, but here they apply specifically to leaders and leadership:


  1. They have a tendency to see their world primarily as an arena in which they can exercise power and seek glory. This can be a problem for entrepreneurs and early-stage company founders. But it is definitely a problem when companies grow large and attract leaders who are not particularly passionate about the mission or vision and are just there for the power, money and status.
  2. They take actions which seem likely to cast them in a good light, to enhance their image. Narcissistic leaders want to be the center of attention. This is common among leaders who are charismatic, inspirational and good at influencing others. Once a company starts thinking about going public, the importance of representing the company and its brand and selling its image becomes part of the job of the leader. When the company gets to a certain size it hires a PR person or firm. It is their job to cast the leader and the company in a favorable light. This can play into the leaders ego needs.
  3. They have a messianic way of talking about what they are doing and how great it is. This is what visionary evangelists do — evangelize the mission, vision, values and aspirations of the organization. The best ones are charismatic and persuasive and frequently passionate and inspirational.
  4. They identify with their nation or organization to the extent that they regard their personal destiny and that of the larger entity as identical. Leaders and particularly founders are strongly identified with their creation. In my early consulting days, I got surprised by the defensiveness of CEOs when they were presented with the results of the culture survey if it was even slightly negative. It was their baby, we were telling them that the baby was ugly, and they didn’t like it.
  5. They have excessive confidence in their own judgment and contempt for the advice or criticisms of others, as well as exaggerated belief, bordering on a sense of omnipotence, in what they personally can achieve. Sunflower bias, confirmation bias, over-confidence bias can lead to not considering what might go wrong, or that one’s own judgment might be flawed. A big ego and arrogance lead to bad decisions.
  6. They truly believe that rather than being accountable to colleagues or public opinion, they are accountable only to History or God. This is a big problem when the CEO/Founder owns the majority of the stock or is the single largest shareholder. It’s also a problem with small businesses and family businesses, where there is really nobody who has oversight. I’ve seen a lot of these owners funneling money to family members and running personal expenses through the company.
  7. They lose touch with reality, and often live in a bubble of increasing isolation. This is conducive to developing what I have called “the distorted view from the top.”
  8. They are prone to recklessness and impulsiveness. Daniel Kahneman, who won the Nobel Prize winner for his research on decision-making, has cautioned that, “The brain is a machine for jumping to conclusions.” If you think you are the smartest person in the room and possess unique abilities and intuitive judgment, you probably won’t consider what might go wrong, what you may have overlooked, what information is missing, what assumptions need to be questioned or what might be the consequences of taking a risk.
  9. They have a tendency to allow their belief in the rightness of a proposed course to override considerations of practicality, cost or potential outcomes, with the result that things go wrong.
  10. They feel entitled and have a distorted sense of their own omnipotence. Thus they don’t plan and don’t handle the things that need to be done. They just assume things will work out for them and don’t think about the details or the difficulties of implementation.


These factors reflect the “dark side” of the power of a leader. It is instructive to consider that the very same qualities that support strong leadership, such as decisiveness, persuasiveness, and so on can lead to impetuosity, a failure to listen to or take advice even from members of one’s own chosen team, and in David Owen’s words, “a particular form of incompetence when impulsivity, recklessness and frequent inattention to detail predominate.” This is hubris, “exaggerated pride, overwhelming self-confidence,” that at its worst breeds “contempt for others. This can result in disastrous leadership and cause damage on a large scale,” damage to the individual’s leadership ability and credibility, and damage to the organization. [Hubris Syndrome: An acquired personality disorder? A study of US Presidents and UK Prime Ministers over the last 100 years, by David Owen and Jonathan Davidson, BRAIN, A Journal of Neurology, 2009, Vol 132 pages 1396–1406]]


I have found this syndrome, this constellations of qualities and characteristics, in a surprisingly large number of the thousands of leaders I have worked with over nearly 40 years. It seems to go with the territory, an occupational hazard of those who rise to power positions, whether in business, government, the military, or even academia. And it seems to arise even in people who showed no predisposition to be tyrannical, authoritarian, or power-hungry before they were actually in a position of power. The longer you are in a position of power, it seems, the greater the chance of developing the hubris syndrome. Take this as a warning. There is a very old saying, proven true by experience: Power corrupts. Absolute power corrupts absolutely.


Dangers of an out-of-control ego: How does this happen?

A big ego is all too common among high-achieving leaders. As we’ve seen, leading a growing organization requires a leader to be ambitious, confident and to possess a high degree of drive and willpower. But often it does not stop there. As the organization grows and the leader’s power also grows, they often develop a distorted sense of their own importance, a need to be right, and a belief that they are more capable than others.


You get a higher salary, more stock options, a bigger office, and often media attention as well. Slowly you can become surrounded by sycophants who will feed your ego and ultimately will manipulate you to further their own ends.


Let’s now look at what are some of the consequences and challenges that result when these conditions converge and a leader’s ego begins to expand beyond reasonable boundaries.


  1. You can start seeing yourself as the center of the universe and begin to put your own needs, agenda, and self-gratification ahead of others.
  2. You spend more time promoting yourself than your organization or other leaders.
  3. You don’t really listen to others, or if you manage to listen, you don’t act on any suggestions or advice.
  4. You put your views and opinions ahead of the perspectives of your subordinates. This can lead to confirmation bias, over-confidence bias, over-optimism bias and cause the leader to disregard the realities and challenges that could negatively influence their own and their organization’s success. They start believing their own rhetoric. Ultimately reality is going to be the winner and a good leader needs to face it, rather than believe in their own delusional omnipotence.
  5. You let it be known that the success of the company is due to you, and that you’ve done all the hard work and deserve the credit. This can also result in the leader starting to take credit for others’ ideas.
  6. Your ego tells you that you’re the only one who can get things done, or done right, so you keep a watchful eye on everyone’s work and micromanage their progress. Nobody likes this. You begin belittling other people’s views or recommendations, and are more prone to blame and find scapegoats rather than taking responsibility when things go wrong. Similarly, you fail to acknowledge or recognize team members when they do things right,
  7. You use intimidation, outbursts, punishment for mistakes and criticism of other’s flaws to put people in their place. Working for an insecure, egocentric leader fosters stress, frustration and fear and creates an unhealthy organizational culture.
  8. Subordinates will not take risks and will do the bare minimum to avoid triggering an outburst or criticism. And they will ultimately resent you for failing to make them successful and for letting your ego damage the success of the company.
  9. Power and success often begin to corrupt and can distort your values, your perspective and can corrupt your behavior.
  10. The ego’s desire for fortune, fame, influence, attention and power can cause you, or any leader, to start believing they are entitled to special treatment, perks and privileges.
  11. It can cause the leader to be rude and disrespectful, selfish and condescending.
  12. It can lead to defensiveness and the need to always be right, which will prevent you from hearing feedback and thus learning from your mistakes
  13. What this adds up to is that you begin to live in a self-centered, kind of ivory tower universe where you only see and hear what you want to, a universe that upholds your views and your value.


Avoiding the trap of the inflated ego is thus a real challenge. The ego can become a huge barrier to your effectiveness as a team and company leader by destroying a collaborative environment.


A Dark Secret

Underneath the surface many, if not most leaders have self-doubt. They are actually afraid of making mistakes. This insecurity makes them afraid to be wrong and unwilling to be vulnerable. To compensate, they try to project a false sense of strength, as if they have all the answers and have everything totally under control. It couldn’t be further from the truth.


Things You Tell Yourself When Your Ego May Be In Control or Gaining a Foothold


  • Don’t they know who I am?
  • Eventually, they will realize that I’m right
  • I deserve it: credit, recognition, a generous perk, a big salary, a private airplane
  • Well, that doesn’t apply to me
  • Because I say so
  • I could have done that better
  • I wish he would shut up and let me talk
  • My job, house, car, salary, looks, achievements, hometown, spouse/girlfriend/partner is better
  • They should show me more respect
  • I’m clearly smarter and more capable
  • Nobody is going to tell me what to do
  • They are a bunch of idiots
  • I must admit, I’m good
  • There is no way we could fail at this
  • How could anyone disagree?
  • Well, enough about me. What do you think about me?


Some things I’ve learned about the Best Leaders


Through extensive research, interviews and consulting with thousands of leaders, and a database that includes leaders’ in-depth personality profiles, 360 degree reports, and more, I have learned a lot about what makes the Best Leaders who they are. And also what they are not, especially when bloated egos get in their way.


Here is a quick sketch of some of the findings that I’ll be discussing in future blogs.


Ego-driven leadership

There is no doubt that some leaders are driven by ego, and we all know such people. They may seem to be propelled by “legitimate” goals such as building or expanding an organization, but what is foremost in their minds and emotions is making a success for themselves, gaining fame, fortune, influence, and personal power. They are also driven to a great extent by fear and self-protection, which is reflected in the pessimism that many of them exhibit, as well as inflexibility because they feel they have to hold on to positions, ideas, and ways of doing things that have worked in the past. In short: they are afraid of change. They are motivated to try to control change rather than embrace it.


What is the source of Best Leaders drive and motivation?

The Best Leaders, on the other hand, have harnessed or even transcended their egos and are motivated by ambitions greater than themselves, such as service, or making a meaningful contribution to their society.


  • They are determined to make a difference — They are driven to be the best and to make a difference. They will not be satisfied until they are the best in their field. This is related to the need to learn and grow but it also involves a willingness to work longer and harder and do more than others have done to achieve their vision.
  • They have a sense of purpose — They are mission-driven — they have a sense of purpose or mission that is beyond themselves. As leaders, they focus on the organization’s greater good, rather than worrying about their own self-interest.
    They are seen as highly inspirational due to their vision, dedication to the mission, passion and willingness to take the lead and to get things done. They are extremely persistent and won’t give up when they hit obstacles or have setbacks. They work hard, are a model of commitment and dedication. They believe in themselves and their mission and are confident that ultimately, they will succeed.
  • They are genuinely secure — As we’ve discussed, the Best Leaders are highly self-confident. Most of them report that leadership is natural to them, often saying something like, “I was born to be a leader,” or “I am going to accomplish great things in my life,” confidence and drive coming together with a sense of mission or destiny. But they are confident without being arrogant. The fact that “I often seek other people’s advice” shows up strongly in their profiles shows that they understand that they don’t have all the answers, and recognize that others’ views and ideas are helpful.
  • They face the facts and accept who they are — Ego-driven people hide their weaknesses, even from themselves — there’s no room in their self-image of superiority for flaws and failings. On the other hand, the Best Leaders are comfortable with themselves and accept themselves, including their flaws. They are not afraid to say, “There are times that I have done things that I later regretted.” They are willing to question themselves and seek out feedback from others, and they really listen. People who are heavily invested in their ego can get very defensive about shortcomings, but the more enlightened accept that they are who they are, and make an effort to work around weaknesses or make changes where possible. They monitor their behavior to avoid situations and triggers that bring out their shortcomings. They act decisively when they are relatively certain they have the experience, facts and understanding required. But they are humble enough to listen to alternative solutions and ask disconfirming question to avoid over-confidence bias, over-optimism bias etc. When they are uncertain due to a lack of experience, knowledge, expertise or information, they ask for advice and help.
  • They are self-reflective — What may surprise you is that these dynamic leaders are highly self-reflective. While an inflated ego is a sure obstacle to accurate self-assessment, of all the 340 items on the Personality and Leadership Profile (PLP) that we use, “I frequently spend time reflecting on my past successes and failures” has the highest score among the Best Leaders. This reveals self-scrutiny and humility, quite opposite to the brash arrogance that can characterize ego-driven leaders. Rated almost as high is the statement, “I try to avoid situations that bring out the worst in me.” This too shows self-awareness and humility: these people recognize that they have character defects, and deliberately try to avoid having them do damage to their effectiveness. They have a willingness to look at the full picture, both what they’re good at, and what they’re bad at. They look at the whole balance sheet — their assets and liabilities, which translates into opportunities and risks. It has been said many times that “leaders get paid to make decisions;” I would add that the best decision makers face the facts.


Perhaps because they are so self-reflective, when asked to rate their overall capability they generally disagree with the statement, “I am more capable than most of my coworkers.” They also don’t subscribe to the statement, “I am exceptionally intelligent.” They know they are smart and have natural leadership traits like influencing people and getting people to buy in and work together, but they are aware of their shortcomings and don’t feel that they are more capable overall.


Because they are confident, secure, and comfortable in their own skin, they are able to be natural, open, honest and spontaneous without hiding behind a facade or playing roles. They don’t need to receive special recognition. Not needing to protect a fragile ego, they can laugh at themselves and the mistakes they have made. Their good sense of humor helps them — and others — to keep things in perspective and even allows them to have a playful attitude toward problems. They are willing to admit when they are wrong. This relaxed attitude helps them to handle stress effectively.


  • They risk being vulnerable and transparent — They are not afraid to show their humanness. They are very approachable and not only make a positive first impression but have the ability to build strong relationships with coworkers and business partners over the long haul. They are comfortable speaking up and stating their opinions in meetings, and they can be surprisingly open to hearing and discussing opposing points of view. They are genuine and don’t pretend to like things they don’t. They are realistic and objective about life, people and themselves. They are tolerant of people who have different views and values and are accepting of people who come from all levels of society.
  • They are willing to listen and accept feedback — Having good listening skills is like a master key that can open many doors. It is highly correlated with getting buy-in to your initiatives and proposals, and being able to adapt and change your behavior to adjust to changing circumstances. Being able to listen to others is strongly linked with inspiring employees, building effective relationships with stakeholders, creating and sustaining effective teams, and reading group dynamics and organizational politics. Effective leaders know they need to take charge yet at the same time be willing to listen and not exert too much control when making team decisions or they can become vulnerable to errors of judgment caused by confirmation bias and false consensus based on their position power.


Ego vs. the True Nature Of Self

Ultimately, there is no such thing as Ego. As I said above, Ego is the idea we have of ourself, of who we are. It is just that: an idea, a notion, a mental construct without substance. You can search all you want through your brain and you will not find a door with a nameplate announcing Department of the Ego. As powerful an internal force as ego is, in the end, it’s just a mirage, a set of ideas that, if you look closely (meditation helps with this) you’ll find nothing substantial or permanent, although it is true that some of the ideas we have about who we are can last a long time and influence our thinking and behavior for decades.


So if Ego is not who we really are, who are we? In many spiritual traditions, the true Self (often written in upper case) is, rather than a “thing,” a field of pure consciousness or inner awareness. It is the source of creativity and intelligence at the heart of not only our individual life, but of all life.


Often, in meditation, when the cacophony of thoughts and internal and external noise quiets down, the Self is experienced as pure awareness, without an object; no thought, no sensation, no perception, just silent witnessing of one’s own inner life. This subtle observer watches the mind, the emotions and the continuous flow of perceptions. It is the watching presence. It is a universal field of Being that we all share, from which we all draw nourishment. In the traditional texts, and the “living texts” that are the great masters of the tradition in every generation, it is known as ananda or bliss, a field of silence and peace at the heart of life, the proverbial calm at the eye of the ever-shifting storm of life.


Thus, to be in touch with this inner ocean of intelligence, grounded or established in it, gives us not only a deep sense of who we are that goes beyond our limited personality (which of course is still there), but also a stable place to stand. Some people define this as beyond Ego — others say this is the ultimate unfoldment or development of Ego, a state of awakened consciousness in which we identify not merely with our personal self with its endless concerns and demands, its likes and dislikes, but with the whole of the universe.


When a leader is grounded in the silence of the Self, stresses, work demands, failure and success, fame and shame, loss and gain still occur. What is different is that these experiences don’t overshadow the leader’s equanimity, judgment and awareness of his/her fundamental nature.


Let’s be very clear that the ego isn’t something that needs to be killed off, suppressed or controlled. When leaders quiet their mind and recognize and develop a deeper awareness of their true nature, one that lies behind the egoic identity, behind the conditioning of their mind, and become stabilized in pure, silent awareness, the positive and life-supporting characteristics of identity begin to influence day-to-day behavior. The leader is released from the negative influence of the ego, but the uniqueness of his/her character remains.


New talents, qualities, attributes, motivations, and characteristics emerge. These reflect a mind that is at peace, that is more tranquil, happy, and stable. There is greater strength to handle the demands of leadership, better judgment in decision-making due increased clarity, and greater happiness due to an inner sense of fulfillment that comes from within, deeper than any worldly pleasures.


Discover the transformative power of Dr. Rich Hagberg's leadership coaching, rooted in data-driven analysis. With decades of experience, Dr. Hagberg excels in enhancing self-awareness, balancing strengths and weaknesses, and fostering effective decision-making. His tailored approach helps founders build strong teams and navigate growth challenges seamlessly. Ready to elevate your leadership skills and drive your startup to success?


Learn more about Dr. Rich Hagberg's coaching services or contact him today to start your journey.


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Stage: Early scaling, when the business needs process without killing momentum. Examples: Sheryl Sandberg at Facebook (balancing Zuckerberg’s vision), Gwynne Shotwell at SpaceX (stabilizing Musk’s whirlwind). 2. The Change Agent The fixer. Brought in when transformation is urgent—scaling fast, restructuring, or pulling out of crisis. Best fit: Founders who know the business has outgrown their own operational grip. Stage: Scaling into hypergrowth, or turnaround scenarios. Examples: Daniel Alegre at Activision Blizzard, leading cultural and operational overhaul. 3. The Mentor/Partner The grown-up in the room. A seasoned leader who steadies a first-time or young founder, often more coach than operator. Best fit: Visionary but inexperienced founders, often in the earliest stages of institutional growth. Stage: Transition from startup scrappiness to formal organization. Examples: Eric Schmidt at Google—while not COO by title, he played this role for Page and Brin. 4. The Heir Apparent The COO as CEO-in-waiting. They take on broad P&L responsibility, often shadowing the founder before succession. Best fit: Companies preparing for leadership transition. Stage: Later scaling into maturit Examples: Tim Cook at Apple before succeeding Steve Jobs. 5. The MVP Functionalist The specialist. A COO with deep expertise in one critical area—finance, product, supply chain, or sales. Best fit: Founders strong in vision but weak in a single domain essential to scaling. Stage: Startup to early scale. Examples: Prabir Adarkar at DoorDash, covering finance and operations. 6. The Complement to the CEO’s Gaps A tailor-made role. If the founder is a disorganized visionary, the COO is structured and disciplined. If the founder is technical but introverted, the COO is outward-facing and people-savvy. Best fit: Any founder aware enough to know their own blind spots. Stage: Anywhere, but especially scaling. Examples: Sandberg balancing Zuckerberg’s lack of operational rigor; Shotwell countering Musk’s volatility. 7. The Integrator/Hybrid The most complex type. They unify strategy, execution, culture, and talent at once—bridging across multiple functions. Best fit: Complex, multi-line businesses with global teams. Stage: Scaling into maturity. Examples: Angela Ahrendts at Burberry, integrating brand, culture, and operations before moving to Apple. Why Founder–COO Relationships Fail So Often If the COO role is so valuable, why do so many founder–COO relationships crash and burn? Boards are often gun-shy about hiring COOs because they’ve seen these partnerships implode. The reasons fall into several predictable buckets. 1. Lack of Role Clarity The fastest way to sabotage the relationship is leaving the COO’s job undefined. Who owns what decisions? Where does accountability lie? If the COO’s role overlaps with the founder’s, or isn’t communicated to the rest of the team, the COO quickly becomes either a glorified project manager or a powerless deputy. Both end badly. 2. Founder’s Inability to Let Go Many founders simply can’t let go. They want to approve every detail, revisit every decision, and undermine the very autonomy they hired the COO to exercise. A COO who feels second-guessed or constantly overruled either disengages or quits. 3. Misaligned Vision and Values Operational excellence isn’t enough if the COO doesn’t fully buy into the founder’s vision and cultural values. When the COO wants to optimize for stability while the founder is pushing disruption—or vice versa—the two end up pulling the company in opposite directions. 4. Trust and Emotional Reactivity Trust is fragile. If the founder is volatile under stress, or the COO isn’t skilled at navigating the founder’s personality, the relationship becomes brittle. Outbursts, defensiveness, or miscommunications erode psychological safety between them and ripple across the organization. 5. Succession Ambiguity and Power Tensions Is the COO being groomed as the future CEO—or not? Few questions create more tension. If expectations aren’t clarified up front, the COO may feel misled and the founder may feel threatened. Meanwhile, employees begin to compare the two and pick sides. Boards have seen this movie before, and it rarely ends well. 6. Unrealistic Expectations Founders and boards often expect the COO to “fix everything yesterday.” In reality, operational improvements take time—learning systems, culture, and people. When results don’t appear overnight, frustration builds. On the flip side, some COOs expect to make sweeping changes immediately, without respecting the founder’s legacy or the team’s tolerance for disruption. 7. Culture and Communication Breakdowns The founder and COO need structured ways to align—weekly check-ins, clear communication norms, and mechanisms to resolve disagreements. Without them, minor irritations accumulate into major grievances. Worse, the team sees open conflict at the top and begins to question who’s really in charge. 8. Identity and Ego Issues Let’s name the elephant in the room: many founders see hiring a COO as an admission of weakness. They sabotage the hire by bypassing the COO or contradicting them in front of the team. On the other side, ambitious COOs often chafe at being “Number Two.” If the relationship isn’t anchored in humility and respect, egos will clash. How Founders Can Prevent the Breakdown Knowing the pitfalls is only half the battle. Preventing them takes deliberate work: Define the COO’s mandate explicitly —what they own, what’s shared, and what stays with the CEO. Set up trust rituals early —regular one-on-one check-ins to surface tension before it festers. Align on vision and values —not just what you’re building, but how you’ll build it and why it matters. Clarify succession expectations —is this person a partner, a long-term No. 2, or a potential future CEO? Say it. Set realistic timelines —agree on milestones, but don’t expect magic overnight. Communicate clearly to the org —so employees understand who does what and aren’t caught in the crossfire. Hire for complementarity —choose a COO who fills your blind spots, not one who duplicates your strengths. The founder–COO relationship is like a marriage with the pressure of Wall Street, venture capital, and 200 employees watching. When it works, it’s transformative. When it doesn’t, it’s messy, public, and expensive. The Founder × Stage × COO Fit So how do you know when and which type of COO to bring in? Here’s the decision logic: Startup + Visionary Founder Needs an Executor or Mentor/Partner. Someone to turn chaos into motion without killing energy. Startup + Operator Founder May not need a COO yet. If they do, it’s usually a domain specialist (MVP Functionalist) to cover blind spots. Scaling + Visionary Founder Needs an Integrator or a Complement to gaps. Execution and people issues become bottlenecks. Scaling + Operator Founder May need a Change Agent or Heir Apparent. The role becomes about transformation or succession. Mature Company + Visionary CEO The COO role is succession-oriented (Heir Apparent) or complex integration (Hybrid). Mature Company + Operator CEO Sometimes no COO is needed; the CEO already runs operations. In other cases, the COO is simply the next CEO waiting in line. Takeaway Hiring a COO isn’t about “offloading work.” It’s about admitting what kind of company you’re really building, and what kind of leader you are. If you’re the spark but not the engine, you need an Executor. If you’re a force of change but leave wreckage behind, you need a Relationship-Builder complement. If you’re building for the long haul, sooner or later you need an Heir Apparent. The best founders aren’t the ones who try to do it all. They’re the ones who know when to step aside—just enough—to let someone else make the company stronger. Closing Thought In Founders Keepers, I often say: what got you here won’t get you there. The founder’s job is to create possibility. The COO’s job is to turn possibility into performance. The only real mistake is waiting until your company is already fraying before you decide which kind of COO you need. By then, the cost of waiting may be higher than you can afford. 
From Vision to Reality: How Founders Can Ensure Their Ideas Get Implemented
By Rich Hagberg September 21, 2025
The Founder’s Dilemma Founders are fountains of ideas. You see possibilities everywhere, you connect dots others can’t, and you can sell a vision with enough energy to light up a room. But there’s a problem: ideas don’t implement themselves. They need systems, people, and execution discipline. In my coaching of more than a hundred startup founders—and backed by data from 122 founder assessments—the same challenge comes up again and again: founders are world-class at generating ideas, but their companies stumble when those ideas aren’t translated into action. I have struggled with this tendency for my entire career. My creative ideas just keep bubbling up and my execution discipline and focus can’t keep up. I have the classic “shiny object” distraction problem shared by many founders. The irony? The very traits that made me a classic visionary evangelist—creativity, independence, impatience, and risk tolerance—are the same traits that made execution difficult. If you want your ideas to live beyond a brainstorming session, you must learn to do what feels unnatural: offload execution, delegate real authority, and empower others to carry your vision forward. Why Great Ideas Die Without Execution Most failed ideas don’t die because they weren’t brilliant. They die because: 1. The founder keeps ownership too long, trying to do everything personally instead of empowering others. 2. Delegation is fake, with tasks assigned but no real authority granted, leaving the founder still in control. 3. Priorities aren’t clear, so teams are overwhelmed by too many initiatives and unsure of what matters most. 4. Accountability is weak, with no consistent follow-up or consequences when commitments slip. 5. Founders love possibilities but resist discipline, avoiding the planning, sequencing, and focus execution requires. 6. Ideas are left open-ended, because founders generate endlessly but fail to converge on closure and completion. 7. Optimism turns unrealistic, as founders overestimate what’s possible and ignore what could go wrong. 8. Expectations aren’t communicated, leaving teams uncertain about roles, outcomes, and next steps. 9. They rush ahead without buy-in, moving too fast to bring others along and win their commitment. 10. They undervalue operators, failing to leverage managers of execution who can turn vision into systems. This is what I call the founder time bomb. Early success convinces you that your personal hustle is the engine of growth. But as the company scales, hustle becomes a bottleneck. Unless you shift, your best ideas will choke on lack of oxygen. Step 1: Translate Vision Into Tangible Priorities Your job as a founder isn’t to hand down a 37-slide vision deck and hope for the best. Your team needs clarity. That means breaking down your big idea into concrete, winnable battles. Set the “critical few” : Define 3–5 top priorities for the quarter. Outcome > activity : Don’t assign tasks, define the result (e.g., “Increase retention by 5%”). Overcommunicate : If you feel like you’re repeating yourself, you’re doing it right. One founder I coached changed his company trajectory by beginning every weekly meeting with just three priorities. The noise vanished. His team finally knew what mattered. Step 2: Practice Real Delegation, Not Fake Delegation Too many founders think delegation means assigning a task and then hovering over the person doing it. That’s not delegation—that’s micromanagement with extra steps. Real delegation means: Handing over ownership, not just chores. Giving the decision rights along with the responsibility. Accepting that “80% their way” may be better than “100% your way.” Here’s a phrase worth practicing: “You own this. You don’t need my approval.” Few sentences are harder for founders to say. Few sentences build more trust. Step 3: Build a Culture of Accountability Without Becoming a Tyrant Accountability is where many founders stumble. They either avoid conflict (hoping problems fix themselves) or they overreact when deadlines slip. Both extremes poison execution. Healthy accountability requires: Clear expectations : No hidden rules or shifting targets. Visible commitments : Public goals build peer pressure to deliver. Rhythms of review : Regular check-ins that aren’t nagging but structured. Consequences : Underperformance addressed quickly, not ignored. Accountability isn’t punishment—it’s support. It says, “I expect the best from you because I believe in you.” Step 4: Share Information Like Oxygen Execution thrives on information. Yet many founders hoard knowledge—sometimes out of habit, sometimes out of insecurity. Teams can’t execute if they don’t understand the why behind the what. Empowered teams need: Transparent dashboards : Everyone sees progress metrics. Context, not just orders : Explain reasoning, not just results. Accessible strategy docs : Kill the “founder black box.” When people understand the big picture, they stop running back to you for every decision. They start acting like owners. Step 5: Invest in Second-Line Leaders Scaling execution isn’t about having 50 great individual contributors—it’s about having 5 managers who can each lead 10 people effectively. Yet many founders neglect their managers, focusing instead on product or fundraising. Strong second-line leaders can: Translate your vision into plans. Coach their teams instead of doing the work themselves. Spot and develop talent below them. Your leverage point is not how many people you personally manage, but how many leaders you multiply. Step 6: Watch Out for Founder Autopilot Your instincts—boldness, independence, impatience—got you this far. But they can sabotage you at scale. I call this founder autopilot. It looks like: Jumping back into execution “just to speed things up.” Overloading the team with new initiatives before finishing the old ones. Cutting around your managers and making unilateral calls. The cure is self-awareness. Tools like 360 feedback and coaching help you notice when you’ve slipped back into heroic founder mode instead of scalable leader mode. Step 7: Celebrate Execution, Not Just Ideas Most founders glorify the spark of ideation but forget to recognize the grind of implementation. If you only celebrate creativity, you’ll get lots of brainstorming but little delivery. Shift the culture: Spotlight the team that launched, shipped, or solved—not just the one that dreamed. Tell stories of execution at all-hands meetings. Publicly recognize “builders,” not just “visionaries.” What you celebrate becomes what your team repeats. The Founder’s Evolution: From Genius to Builder of Builders The founder who can’t offload execution ends up as the bottleneck, exhausted and surrounded by frustrated employees. The founder who masters delegation and empowerment evolves into something much more powerful: a builder of builders. In my research, the difference between founders who scaled 10x and those who flatlined wasn’t idea quality. It was execution quality. The 10x founders learned to empower others, create accountability systems, and step back from doing everything themselves. The founder who shifts from “I’ll do it” to “I’ll ensure it gets done” makes the leap from fragile startup to durable company. Closing Thoughts Ideas ignite companies, but execution sustains them. If you want your vision to shape reality, you must resist the temptation to hold the reins too tightly. Translate vision into priorities. Delegate real authority. Build accountability and transparency. Develop leaders beneath you. And above all, celebrate execution as much as you celebrate ideation. That’s how founders ensure their ideas don’t die in the brainstorm stage but live on as products, services, and companies that change the world. 
When Loyalty Becomes a Liability: Why Founders Must Confront Team Obsolescence
By Rich Hagberg September 14, 2025
Every founder eventually faces a moment of reckoning. It doesn’t arrive with a clear announcement. It creeps in gradually, often disguised as small frustrations: projects slipping, team members complaining, or investors quietly losing confidence. And at the center of it all is a painful truth: The people who carried you through the chaos of the early days, the ones who slept on office couches, pulled all-nighters, and took pay cuts to bet on your dream—can no longer keep up. The company has grown. The stakes are higher. And the job has outgrown them. This is one of the hardest truths in entrepreneurship, and one most founders struggle to face. Instead of acting, they convince themselves: “She’ll grow into the role.” “He’s been with me since day one—I can’t let him go.” “Loyalty matters more than resumes.” But here’s the hard truth that separates founders who scale from those who stall: loyalty doesn’t scale. Competence does. The Startup Version of the Peter Principle The Peter Principle tells us that in large corporations, people rise to their level of incompetence. In startups, this principle plays out in hyper-speed. What made someone a hero in a five-person company, improvisation, raw hustle, and the willingness to do anything becomes a liability in a 50- or 500-person company. Think about the hacker who was indispensable in the garage. Brilliant at rapid problem-solving, he could patch servers at 3am and crank out features in a weekend. But leading a team of 50 engineers requires a totally different skill set: planning, delegation, recruiting, building processes. His improvisation becomes chaos. His genius turns into bottlenecks. Or the co-founder who thrived on energy and vision. In the early days, charisma and instinct were enough. But scaling requires a discipline around metrics, process, and accountability. What once looked like bold leadership now looks like reckless improvisation. Even the beloved “culture carrier”—the person who organized team offsites, boosted morale, and made the company feel like family—can become a roadblock. When decisions stack up and complexity explodes, loyalty and good vibes aren’t enough. What the company needs is a strategic operator, not just a glue person. This is what I call team obsolescence : the brutal, recurring reality that many early employees get outgrown by the job. The Head vs. Heart Conflict Why do founders struggle so much with this? It’s not because they’re blind. It’s because they’re human. The tension isn’t just intellectual—it’s emotional. Guilt and Indebtedness : Early employees bet on you before anyone else did. They turned down safer jobs, endured lower salaries, and staked their careers on your vision. Cutting them loose feels like betrayal. Psychologists call this the principle of reciprocity: the human drive to repay sacrifices. Founders feel they owe these people more than just a paycheck. Fear of Losing the Magic : Founders often worry that bringing in “outsiders” will ruin the scrappy, intimate culture that made the company special. This is a classic case of in-group bias. We trust the familiar, even when it’s no longer fit for purpose. Many founders cling to the idea that culture is fragile and must be protected from “corporate types.” Conflict Avoidance : Few people relish difficult conversations. Founders, especially those wired to inspire rather than confront, often procrastinate on hard personnel decisions. This is loss aversion at work: the immediate pain of conflict feels worse than the long-term risk of stagnation. Blind Loyalty Bias : Founders frequently overestimate an early employee’s ability to “grow into” a scaled role. This is the halo effect: past loyalty and past performance cast a glow that blinds you to current shortcomings. This is the founder’s head-versus-heart struggle. Rationally, you know the company has outgrown someone. Emotionally, you can’t let go. A Founder’s Story: When Friendship Meets Reality One founder I coached built his company with a close college friend. This friend was the first engineer, working nights and weekends to bring the product alive. He coded nonstop, patched outages at all hours, and was the reason the company survived its early chaos. By Series B, the company had 80 employees. Suddenly the role wasn’t about heroic coding; it was about systems, processes, and leading dozens of engineers. The founder knew his friend was drowning. Deadlines slipped. Senior engineers were frustrated. Investors raised eyebrows. But he kept saying, “He’s been with me since the beginning. I owe him.” Eventually, he faced reality. With coaching, he had the hard conversation: “You’re invaluable to this company, but the role has outgrown your strengths. Let’s find a place where you can thrive without being set up to fail.” The friend transitioned into a specialist role where his brilliance could shine without the weight of leadership. The company brought in a seasoned VP of Engineering. Painful as it was, the decision saved both the company and the friendship. This is the essence of true leadership: honoring loyalty without letting it sink the ship. The High Price of Avoidance The costs of avoidance aren’t abstract—they’re devastating. Execution Bottlenecks : An underqualified leader slows everything down. Projects drag, opportunities slip, and customers churn. It’s like trying to scale a skyscraper on a foundation built for a cottage. A-Players Walk : The best people won’t stay if forced to work under weak leaders. They leave, taking ambition and excellence with them. The company becomes a place where mediocrity thrives. Culture Corrodes : Protecting underperformers sends a loud signal: politics matter more than performance. Over time, resentment builds. High performers check out. Trust erodes. Investor Mistrust : Boards and investors notice quickly when execution falters. They start asking tough questions—not just about your team, but about your judgment as a founder. Founder Burnout : Perhaps the greatest cost: you, the founder, pick up the slack. Instead of scaling your vision, you spend nights fixing problems others should solve. Exhaustion sets in. Your energy, the one resource no one else can replace, gets depleted. What feels like an act of loyalty today can quietly strangle the company’s future. Another Case: The Culture Carrier I once worked with a founder whose operations manager was beloved by the team. She organized payroll, ordered office supplies, and planned offsites. She was the glue. But when the company hit 150 employees, the demands shifted. The job required scalable systems, compliance expertise, and strategic HR planning. She was still running things on spreadsheets and memory. People loved her, but they were increasingly frustrated with the chaos. The founder feared that replacing her would “destroy the culture.” Eventually, he hired a Head of People. But instead of cutting her out, he redeployed her into an employee experience role. She continued to be the cultural heartbeat of the company while freeing leadership to professionalize operations. The lesson: redeployment, when done thoughtfully, preserves loyalty without sacrificing competence. What Great Founders Do Differently The best founders I’ve studied don’t avoid this problem. They approach it with discipline and compassion. 1. They Diagnose Early They don’t wait until the crisis is obvious. They ask themselves, “If I were hiring for this role today, at this stage, would I choose this person?” If the answer is no, they don’t kick the can—they act. 2. They Separate Potential from Plateau Some people can grow. With coaching, training, and mentorship, they can rise to the next level. Others plateau quickly. Great founders don’t confuse the two. They invest in growth where it’s possible and cut losses where it’s not. 3. They Redeploy with Respect This isn’t about discarding people. The best founders move loyal employees into roles where their strengths shine—special projects, advisory positions, cultural leadership. Redeployment preserves respect and institutional knowledge while freeing the company to grow. 4. They Upgrade Before Crisis They don’t wait until the engine fails. They hire seasoned executives early, before execution falters. And they communicate clearly: every stage requires different skills. Honoring the past doesn’t mean guaranteeing the future. Leadership with Compassion The real test of a founder isn’t whether you can attract capital or inspire a team. It’s whether you can make the painful calls that protect the company’s future while respecting the people who got you started. True leadership is not about cold detachment. It’s about balancing head and heart: Gratitude means honoring contributions, celebrating sacrifices, and rewarding loyalty. Governance means making clear-eyed decisions about whether someone can perform at the next level. When founders confuse the two, they put sentiment ahead of survival. But when they balance both, they create companies that endure. One founder I know addresses this directly with his team: “Every stage requires new skills. Some of us will grow into them. Others will contribute in different ways. What matters is building a company that lasts.” That’s leadership with compassion—telling the truth while honoring the past. Why This Matters More Than Ever The startup environment today is more unforgiving than ever. Capital is tighter. Investors are quicker to act. The margin for error is smaller. In this climate, founders who delay tough calls are at greater risk than ever. Execution failures and cultural corrosion are spotted instantly by boards and competitors. The founders who scale are those who balance loyalty with realism—who act before the cracks widen into chasms. The Founder’s Real Test It’s easy to celebrate early wins and bask in loyalty. The real test is whether you can honor that loyalty without being trapped by it. Because here’s the paradox: The only way to truly honor early sacrifices is to build a company that endures. And that means making the call when loyalty becomes liability. Call to Action If you’re a founder facing this dilemma, don’t wait for the board to force your hand. Don’t wait for top talent to walk or investors to lose confidence. Confront it now. Diagnose honestly. Redeploy with respect. Upgrade before crisis. Be compassionate. Be decisive. Be clear-eyed.  Your team—and your company—will thank you later.
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