Article

Adaptability: The Founder’s Lifeline

September 30, 2024
Adaptability: The Founder’s Lifeline

In the world of startups, there’s a myth many founders cling to once you’ve found product-market fit, your job is done. You’ve cracked the code. Success will naturally follow. But here’s the harsh reality: product-market fit is never "done." Markets shift, competitors pounce, customer expectations evolve. The strategy that worked brilliantly yesterday could be irrelevant tomorrow. Adaptability isn’t just a useful trait; it’s the founder’s lifeline. Without it, you’re on borrowed time.


In my years of coaching founders, one story stands out—a textbook case of brilliance undone by ego. A founder had an early win with a groundbreaking SaaS product, disrupting a major competitor and gaining massive market share. But success quickly bred arrogance. He refused to listen—to customers, advisors, or his team—thinking he knew best. He overloaded the product with unnecessary features, losing focus on what made it great in the first place. His defensive attitude crushed any room for differing opinions, driving his core users away. The very strength that fueled his initial success became the weakness that led to his downfall.


The Dangerous Comfort of Success

Think back to your early days. When you started your company, everything was about survival. You were scrappy, flexible, and willing to pivot on a dime. You had to be. But as your startup grows, something dangerous happens—you become comfortable. It’s a subtle shift, but it’s deadly. The focus moves from experimentation to preservation. You start protecting what you’ve built rather than pushing the boundaries of what’s possible.


And here’s the kicker: that moment, when you feel like you’ve made it, is when you’re most vulnerable.


Let’s face it: being a founder is terrifying. You’ve built your identity on being the person with the vision, the one who had the audacity to challenge the status quo. But once that vision becomes reality, what next? How do you stay relevant when everything around you is shifting? How do you stay flexible when the very company you created is starting to demand rigidity?


Product-Market Fit is an Illusion

Most founders treat product-market fit like the Holy Grail—once you’ve got it, you’re golden. But the truth is, product-market fit is not a final destination; it’s a moving target. It’s a dynamic process that’s constantly evolving.


Think about companies like Blockbuster or Kodak—giants that became obsolete because they thought they had secured their market position. The world around them changed, but they didn’t. They failed to adapt, and now they’re cautionary tales.


If you’re a founder reading this, ask yourself: Are you keeping up? Are you too comfortable? Are you still innovating, or are you coasting on the momentum of past wins?


Here’s the uncomfortable truth: if your product or service worked six months ago, that doesn’t guarantee it will work six months from now. Your competitors are innovating. Your customers are changing. The question is: are you?


Founders Are Often the Problem

Let’s be brutally honest. You might be the biggest obstacle to your company’s adaptability. You built this company, and deep down, you believe you know what’s best. That’s where founders often fail.


You have blind spots—whether it’s being too emotionally attached to your original idea or not listening to your team’s insights about the changing market. Maybe you’re reluctant to admit that your once-perfect product needs a drastic overhaul. You might even be that founder who thinks, "My instincts got me this far; why change now?"


But here’s the problem: what got you here won’t get you there. Your initial vision was just that—an initial vision. Sticking to it too rigidly is a fast track to irrelevance.


Adapt or Die: The Founder’s Dilemma

Adaptability is about more than just making minor tweaks to your product or marketing strategy. It’s about being willing to change the entire way you think. It’s about embracing the idea that your original concept might need to be torn down and rebuilt. Our research on 122 founders shows that those that are most successful are more adaptable. Founders in general are adaptable but the really the successful ones, unicorns or almost unicorns, are more willing to change, learn and iterate and change both their company and their own leadership.


So, how do you cultivate that level of adaptability as a founder? Here are three hard truths to consider:

  1. You’re Not as Self-Aware as You Think. Most founders believe they’re flexible, but their actions say otherwise. Based on our research on financially successful founders (MOIC of 10x) only the most successful founders take adaptability to the next level. They listen to feedback and look at the facts rather than defending their ego’s need to be right. So, if you find yourself repeatedly dismissing feedback, brushing off customer complaints, or sticking to your initial vision despite mounting evidence to the contrary, you’re not adaptable—you’re stubborn. Recognize that your instinct might be wrong, and that adaptability starts with humility.
  2. Your Team Sees What You Don’t. The people around you—your employees, your investors, your customers—are constantly giving you signals about what’s working and what isn’t. Are you paying attention? Or are you so caught up in your role as the “visionary” that you’ve tuned out everyone else? Adaptability means leveraging the wisdom of those around you, not pretending you have all the answers.
  3. Speed is Everything. The faster you can recognize that something isn’t working, the quicker you can pivot. Founders who adapt quickly are the ones who survive. If you wait for the data to conclusively tell you that your product is losing traction, it’s already too late. Don’t wait for the market to hit you in the face—anticipate the shift and move.


The Risk of Not Evolving

Here’s what happens if you don’t adapt: your competitors will. They’ll come in, identify the gaps you’re not addressing, and take over. If you’re too slow to evolve, you’re handing them the keys to your future. Adaptability is the difference between a company that stays in the game and one that fades into irrelevance.


Think about companies like Slack or Instagram. Neither of these businesses started out as the products we know today. They pivoted—hard—and it paid off. They recognized the need to change direction long before it was too late. That’s adaptability in action.


Now, imagine your company five years from now. Are you still pushing boundaries, or are you stuck defending an outdated product? Have you evolved with your market, or are you just hoping your competitors don’t out-innovate you?


How to Become More Adaptable

  1. Kill Your Darlings. That brilliant idea that got you here? Be willing to kill it if the market demands it. Holding onto it too long is a sure way to become irrelevant.
  2. Surround Yourself with People Who Challenge You. If your team always agrees with you, you’re in trouble. You need dissenters—people who aren’t afraid to tell you that your idea sucks. Listen to them. They’re not your enemies; they’re your lifeline.
  3. Make Data Your North Star. Gut instinct is great, but data doesn’t lie. If your customer behavior or market trends are telling you something, don’t ignore it. The numbers should guide your next move, not your ego.
  4. Iterate Relentlessly. Continuous improvement is the name of the game. If you’re not constantly tweaking, refining, and rethinking, you’re falling behind. Stay agile, stay curious, and never be satisfied with the status quo.


Final Thoughts: You’re Never “There”

Here’s the thing about adaptability: it’s not a one-time skill you master and move on from. It’s a mindset. It’s the ability to look at your company and the world around you and recognize when it’s time to make a change—even if that change is uncomfortable.


If you’re a founder who’s afraid that your current success might be temporary, good. That fear is what will keep you adaptable. Lean into it. Use it as a reminder that no matter how successful your startup is today, the landscape is always shifting. Your job is to keep evolving or risk being left behind.


Founders who thrive are the ones who never stop questioning, never stop learning, and never stop adapting. Are you one of them?


share this

Related Articles

Related Articles

Why composure beats charisma.
By Rich Hagberg October 28, 2025
The Charisma Illusion Charisma gets all the press. It fills conference rooms, wins funding rounds, and dominates the LinkedIn highlight reel. We treat it like the gold standard of leadership — as if volume equals vision. But charisma is a sugar high. It spikes energy, then crashes trust. Composure, on the other hand — quiet, grounded, centered composure — is the kind of influence that lasts. It doesn’t light up a room; it settles one. When things go sideways, it’s not the charismatic leader people look for. It’s the calm one. The Crisis Test Picture this. The product just failed. The client’s furious. Your team’s pacing like trapped cats. Two leaders walk in. One storms into action — loud, fast, “What the hell happened here?” The other walks in slowly, looks around, and says, “Okay, let’s breathe. What do we know so far?” The first one gets attention. The second one gets results. That’s emotional geometry — the calmest person in the room reshapes everyone else’s state. Why Calm Is the Real Power When you stay composed, you’re not just managing your emotions — you’re regulating the entire system. Here’s the neuroscience behind it: people mirror the nervous system of whoever has the most authority. If you’re grounded, they sync to your rhythm. If you’re frantic, they sync to that instead. You don’t need to lecture anyone on resilience. You just have to model it. It’s not charisma that makes people trust you; it’s the quiet sense that you’re not going to lose your mind when things get hard. Charisma’s Half-Life Charisma is a spark. It can ignite a team — but if there’s no composure beneath it, the whole thing burns out. You’ve seen this movie before: the leader who rallies everyone with a passionate all-hands speech, then disappears into reaction mode when things get messy. Charisma without composure is like caffeine without sleep. You’re awake, but you’re not steady. Composure doesn’t get the applause. It gets the loyalty. A Founder’s Story One founder I worked with — I’ll call him David — was known for being a “high-voltage” guy. He could pitch an investor, fire up a crowd, or talk anyone into anything. But his team? They were walking on eggshells. His energy filled every room, but it left no oxygen for anyone else. During one session, I asked, “When you raise your voice, what happens to theirs?” He went quiet. That was the moment he understood that his passion — the thing he was most proud of — had become the team’s anxiety. A year later, his team described him differently: “He’s still intense, but steady. We trust him more now.” He didn’t lose charisma; he layered it with composure. The Calm Before the Influence Here’s what composure actually looks like: You listen longer. Because real influence starts with attention, not argument. You breathe before reacting. That pause isn’t weakness; it’s power management. You let silence do the work. Charisma fills every space; composure creates space for others to step in. You own your tone. You realize your sighs, your speed, your face — they’re all communication tools whether you intend them or not. You choose steadiness over certainty. People don’t need you to know everything. They just need to know you’re okay not knowing. Funny But True A client once told me, “When I’m calm in a meeting, people assume I’m hiding something.” I said, “Good. Let them wonder.” That’s how unfamiliar calm has become. In some cultures, composure looks radical — even suspicious. But it’s exactly what people crave in a world that never shuts up. Why Charisma Is Easier (and More Addictive) Charisma gets feedback. You see the energy rise, you feel the applause. It’s visible. Composure feels invisible — until you lose it. No one thanks you for staying calm during a crisis. But they remember it when deciding whether to follow you into the next one. That’s why maturity in leadership means getting comfortable with the quiet wins — the meeting that didn’t spiral, the argument that didn’t happen, the team that stayed focused because you did. The Emotional Geometry in Practice Think of composure as geometry because emotions move through space. When you enter a room, you alter its emotional shape. If you radiate calm, people’s shoulders drop. Their thinking widens. They start contributing. If you radiate stress, the room contracts. People shrink. Ideas vanish. Influence isn’t what you say. It’s the energy field you create. Your Challenge This Week Before your next high-stakes meeting, pause outside the door. Take one deep breath and ask yourself: What energy does this room need from me right now? Then bring only that. Nothing more. You’ll be amazed how fast everything slows down when you do. Final Word Charisma captures attention. Composure builds trust. One is about how loudly you shine; the other is about how steadily you glow. The leader who can stay centered when everyone else is spinning doesn’t just have influence — they are the influence.  And that’s the kind of power that never burns out.
October 25, 2025
It usually starts with a familiar scene. A founder at a whiteboard, marker in hand, speaking with the conviction of someone who can see the future before anyone else does. The team leans in. The idea feels inevitable. Confidence fills the room. That’s the moment when narcissism looks like leadership. For a while, it is. Until it isn’t. The Hidden Engine Behind Ambition Every founder carries a trace of narcissism. You need it to survive the impossible odds of building something from nothing. It’s the oxygen of early-stage ambition — the irrational belief that you can win when every signal says you can’t. But narcissism isn’t a single trait. It’s a spectrum — and the version that fuels creativity early on often morphs into the one that burns teams, investors, and reputations later. The Six Faces of Narcissism Psychologist Dr. Ramani Durvasula , whose research has shaped much of the modern understanding of narcissism, describes six primary subtypes. Each of them can be adaptive when balanced, or toxic when unregulated: Grandiose: The charismatic visionary. Inspires others when confident; crushes dissent when insecure. Vulnerable: The emotionally fragile version. Craves validation but fears rejection. Communal: The “good person” narcissist. Needs to be admired for being generous or kind. Malignant: Controlling, paranoid, and willing to harm others to protect ego. Neglectful: Detached, disengaged, treats people as instruments. Self-Righteous: Morally superior, rigid, convinced they are the only adult in the room. Most founders show traces of at least two of these. And in moderation, these traits help. They create drive, resilience, and belief — qualities that investors often mistake for charisma. The problem isn’t narcissism itself. It’s when ego outpaces emotional regulation . The Data Behind the Mirror Across our database of 122 startup founders , each assessed on 46 Personality & Leadership Profile (PLP) scales and 46 360-degree leadership competencies , narcissism emerges as both a predictor of greatness and a predictor of collapse . The 10× founders — those whose companies returned exponential value — were not humble saints. They were what I call disciplined narcissists: confident, ambitious, assertive, and driven by achievement — but tempered by empathy, patience, and ethical grounding . They scored high on Achievement, Autonomy, and Risk-Taking , but also maintained elevated scores on Patience, Optimism, and Model of Values . They didn’t fight their ego. They harnessed it. By contrast, founders whose companies failed — the unsuccessful group — were equally brilliant but emotionally unregulated. They scored significantly higher on Aggression, Defensiveness, and Impulsivity , and significantly lower on Trust, Empathy, and Consideration — roughly one standard deviation lower (10 T-score points) than their successful peers. Their leadership wasn’t powered by vision anymore — it was powered by reactivity. And that’s the moment when the very engine that got them to the starting line begins to tear the vehicle apart. When Narcissism Works Healthy narcissism gives founders gravity. It creates the magnetic field that pulls investors, employees, and customers into orbit. These founders are confident but not careless; assertive but not controlling. They operate from belief, not from fear. They’re the ones who use narcissism to build something enduring — not to prove something fleeting. In our data, they excelled in 360 ratings on Creating Buy-In, Delegation & Empowerment, and Adaptability — all behaviors that require trust and composure. They convert ego into execution. Their signature behaviors: Grandiose energy channeled into purpose. Malignant competitiveness transmuted into persistence. Vulnerability transformed into openness and reflection. Self-Righteous conviction turned into moral consistency. They’re still narcissists — but their narcissism serves the mission, not their self-image. When Narcissism Fails Then there are the others — the unregulated narcissists. At first, they look similar: bold, persuasive, unstoppable. But over time, their self-belief becomes brittle. Their aggression rises as trust falls. Their perfectionism becomes paranoia. Their autonomy becomes isolation. These founders scored roughly a full standard deviation lower (10 T-score points) than successful ones on 360 measures like Openness to Input, Relationship Building, Coaching, and Emotional Control . They don’t fail because they’re arrogant. They fail because they can’t tolerate limitation. Feedback feels like rejection. Delegation feels like loss of control. And the more power they get, the less self-awareness they have. They move fast, but the faster they go, the lonelier it gets — until the organization collapses under the weight of their unmet emotional needs. The Two Versions of the Same Founder Ego Regulation • Successful Founders: Confidence moderated by reflection and humility • Unsuccessful Founders: Volatility disguised as confidence Control vs. Trust • Successful Founders: Delegates, empowers, shares power • Unsuccessful Founders: Micromanages, distrusts, isolates Aggression Pattern • Successful Founders: Channeled into performance • Unsuccessful Founders: Expressed as conflict and coercion Recognition Need • Successful Founders: Purpose-driven validation • Unsuccessful Founders: Insecure approval-seeking Ethical Compass • Successful Founders: Consistent moral modeling • Unsuccessful Founders: Expedience and rationalization So the dividing line isn’t how much narcissism a founder has — it’s whether it’s anchored by self-awareness . The successful ones use ego as a tool. The unsuccessful ones use it as armor. The Spectrum of Founder Narcissism Grandiose • Healthy Expression: Charisma, conviction, inspiration • Unhealthy Expression: Arrogance, dominance, fragility Vulnerable • Healthy Expression: Self-reflective, emotionally transparent • Unhealthy Expression: Defensive, insecure, blaming Communal • Healthy Expression: Empathy without ego • Unhealthy Expression: Performative caring Malignant • Healthy Expression: Fierce but principled • Unhealthy Expression: Punitive, controlling, distrustful Neglectful • Healthy Expression: Independent but connected • Unhealthy Expression: Detached, emotionally absent Self-Righteous • Healthy Expression: Grounded in values • Unhealthy Expression: Rigid, moralizing, unyielding Every founder oscillates along this continuum. The goal isn’t to eliminate ego but to integrate it — to move from self-importance to self-awareness. The Psychological Root The most successful founders in our research share a quiet humility beneath their confidence. They’ve learned to hold two truths simultaneously: “I am extraordinary.” “I am not the whole story.” That paradox — ego with empathy, conviction with curiosity — is the hallmark of psychological maturity. It’s what allows a founder to hold power without being consumed by it. Their unsuccessful counterparts can’t hold that tension. They oscillate between superiority and shame — between “I’m brilliant” and “No one appreciates me.” That oscillation is the engine of the vulnerable-malignant loop , the psychological pattern that wrecks both cultures and companies. Coaching the Narcissist You can’t coach ego out of a founder. But you can coach ego regulation . The process usually unfolds in five stages: Recognition: Data first, not judgment. Use 360 feedback as an emotional mirror. Narcissists can argue with people; they can’t argue with their own data. Differentiation: Separate ambition from insecurity. Help them see what’s driving their overcontrol. Containment: Teach behavioral discipline — pausing before reacting, curiosity before correction. Connection: Reinforce trust-based leadership behaviors — active listening, recognition, and collaborative decision-making. Integration: Replace ego-defense with ego-service — using their confidence to develop others rather than dominate them. The shift doesn’t happen overnight. But when it does, the founder becomes more than a leader — they become a force multiplier. The Paradox in Plain Language Our forty years of data say something simple but profound: Every founder who builds something meaningful begins with narcissism. But only those who grow beyond it sustain success. Ego, when integrated, becomes conviction. Ego, when unintegrated, becomes compulsion. One builds. The other burns. Or, as I often tell founders: Narcissism builds the rocket. Empathy keeps it from burning up on re-entry. That isn’t metaphor. That’s psychology — and physics. Because unchecked ego obeys the same law as gravity: It always pulls you back down.
Why thinking time is the most undervalued executive skill.
By Rich Hagberg October 21, 2025
The Badge of Busyness If there were an Olympic event for back-to-back meetings, most executives I know would medal. They wear it proudly — the calendar that looks like a Tetris board, the 11:30 p.m. emails, the constant refrain of “crazy week.” Busyness has become our favorite drug. It keeps us numb, important, and conveniently distracted from the one question we don’t want to face: What am I actually doing that matters? I’m not judging; I’ve lived this. Years ago, I was “that guy” — sprinting through 14-hour days while telling myself reflection was for monks or consultants between clients. Then one day, after a particularly pointless meeting, I realized something embarrassing: I couldn’t remember the last time I’d had a single original thought. Why Thinking Feels Unproductive Here’s the irony: most leaders know they need to think more. They just can’t stand how useless it feels. Sitting in silence doesn’t produce slides or metrics. There’s no dopamine hit, no “good meeting” to log. But thinking time is like compound interest. It looks small in the moment and enormous over time. When you actually stop, patterns appear. You notice which fires you keep putting out, which meetings could’ve been emails, and which goals you’re chasing that don’t even belong to you anymore. A Simple Truth Busyness is a form of self-defense. If you never stop moving, you never have to confront the uncomfortable truths that surface when you do. That’s why reflection feels awkward at first — it threatens your illusion of momentum. But momentum without direction is just noise. A Founder’s Story One founder I coached had the classic startup badge of honor: chaos. His day started at 5:30 a.m., ended around midnight, and he bragged about being “in the weeds” with every decision. I asked, “When do you think?” He said, “All the time.” I said, “No — I mean deliberately.” He stared at me like I’d asked if he did yoga with dolphins. We scheduled two hours of thinking time a week. The first few sessions drove him nuts. He kept checking email, pacing, making lists. Then, around week four, he sent a note: “I finally realized half my problems were the result of not thinking before saying yes.” That’s the power of reflection — it turns self-inflicted chaos into clarity. The Science Behind Stillness Here’s the biology of it: when you’re rushing, your brain lives in survival mode — flooded with cortisol, locked on what’s urgent. When you slow down, another network kicks in — the one responsible for creativity, empathy, and pattern recognition. That’s why your best ideas show up in the shower or on long drives. The brain finally has enough quiet to connect dots. You don’t need more input. You need more oxygen. Why Leaders Avoid It Two reasons. It’s vulnerable. Reflection forces you to notice things you’ve been ignoring — the conversation you keep postponing, the hire you know isn’t working, the ambition that’s turned into exhaustion. It’s inefficient… at first. There’s no immediate ROI. But over time, reflection prevents the expensive rework that comes from impulsive decisions. As one client told me, “I used to say I didn’t have time to think. Turns out, not thinking was costing me time.” How to Reclaim Thinking Time (Without Quitting Your Job) Schedule “white space” like a meeting. Literally block it on the calendar. Call it “Strategy,” “Clarity,” or even “Meeting with Myself” if you’re worried someone will book over it. Change environments. Go walk, drive, sit somewhere with natural light. Different settings unlock different neural pathways. Ask bigger questions. Instead of “What needs to get done?” ask “What actually matters now?” or “What am I pretending not to know?” Capture patterns, not notes. Don’t transcribe thoughts — notice themes. What keeps repeating? That’s your mind begging for attention. End reflection with one action. Otherwise, it turns into rumination. Decide one thing to start, stop, or say no to. The Humor in It I once told an overworked exec, “Block 90 minutes a week just to think.” He said, “What should I do during that time?” That’s the problem in one sentence. Thinking is doing — it’s just quieter. What Happens When You Build the Habit At first, reflection feels indulgent. Then it feels useful. Then it becomes addictive — in a good way. Your decisions get cleaner. Your conversations sharper. Your stress lower. You stop reacting and start designing. Because clarity saves more time than hustle ever will. Your Challenge This Week Find one 60-minute window. No phone, no laptop, no music, no distractions. Just a notebook and a question: “What’s one thing I keep doing that no longer deserves my energy?” Don’t overthink it — just listen for what surfaces. That hour will tell you more about your leadership than a dozen status meetings ever could. Final Word In a world obsessed with movement, stillness is rebellion. But it’s also intelligence. The best leaders aren’t the busiest. They’re the ones who’ve learned that reflection isn’t retreat — it’s refinement. The next breakthrough won’t come from another meeting. It’ll come from the silence you’ve been avoiding. 
ALL ARTICLES